“This camera is an all in one package for me as the Alpha 7 IV is both a photo and video camera. This smoothens my workflow and ensures efficiency in all my shoots.”

“This camera now shoots 10-bit 4:2:2 H.265 internally with bitrates up to 600Mbps which can easily bring up details in highlight and shadow area. Sony Alpha 7 IV can do wonders, limitation is only your ideas.”

“With the dedicated dial for stills, video and S&Q mode, the Alpha 7 IV improves my hybrid shooting experience as it’s easy for me to switch instantly to different shooting menus and button assignments.”

“Real time tracking is a super feature the Alpha 7 IV has. Once you lock focus on the subject, it never misses.”

“The reliability of the Alpha 7 IV’s Eye-AF tracking give me a huge confidence boost during shooting knowing that all of my shots will be in focus and tack sharp.”

“The Sony Alpha 7 IV is the first Sony camera that is finally designed by a company that understands what we as hybrid shooters want. For the past couple of years, Sony had made tweaks for their color science and they just get better and better; this is probably the best yet.”

“The Alpha 7 IV is the best hybrid camera which allows me to shoot high quality photos and has great video capabilities. I am a multitasker who juggles different kinds of projects, thus, this camera is perfect for me. It has the full-size HDMI port output 4k resolution with easy connectivity for any capture device.”

“I really do appreciate the improved Real-Time Eye AF. It helps me keep the targeted eye of my subject in focus so I can concentrate on the composition for the perfect end result.”