What is Full Frame?
When it comes to photography, larger sensors boast better image quality. Sony’s Full-Frame cameras contain sensors almost twice the size of those found in APS-C cameras and about 20 times larger than smartphone cameras.
Full-frame sensors are widely regarded as the pinnacle of digital cinematography in Sony’s Alpha series — the inherent advantages of full-frame and its wide array of cutting-edge supporting technologies brings together versatility and creative control that every photographer and videographer seeks for.
Benefits of full-frame sensors
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Capture better in low light situations
Shoot with unlimited creative opportunities with the High ISO sensitivity and advanced AF algorithm that reproduces a cleaner and natural image even in dim lighting conditions.
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One-Mount solution
The One Mount concept brings Sony’s most advanced imaging technology together via the E-mount platform, seamlessly connecting full-frame and APS-C, stills and movies, amateurs and professionals through a versatile range of camera bodies and lenses that offer unlimited creative potential.
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Wide array of lenses & accessories
Experiment your shots with freedom and flexibility. Sony’s full-frame cameras are compatible with A-mount or E-mount interchangeable lenses and accessories that’s for all types of photography and videography, further enhancing its versatility.
The Hybrid Experience
Your ideal hybrid gear to capture beautiful moments.
With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.
The Hybrid Experience – Testimonies
Find out more from these photographers, videographers and content creators on how the Sony camera advanced hybrid capabilities help them capture picture-perfect moments and create unforgettable videos.
“This camera is an all in one package for me as the Alpha 7 IV is both a photo and video camera. This smoothens my workflow and ensures efficiency in all my shoots.”
“This camera is an all in one package for me as the Alpha 7 IV is both a photo and video camera. This smoothens my workflow and ensures efficiency in all my shoots.”
“This camera now shoots 10-bit 4:2:2 H.265 internally with bitrates up to 600Mbps which can easily bring up details in highlight and shadow area. Sony Alpha 7 IV can do wonders, limitation is only your ideas.”
“With the dedicated dial for stills, video and S&Q mode, the Alpha 7 IV improves my hybrid shooting experience as it’s easy for me to switch instantly to different shooting menus and button assignments.”
“Real time tracking is a super feature the Alpha 7 IV has. Once you lock focus on the subject, it never misses.”
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“Real time tracking is a super feature the Alpha 7 IV has. Once you lock focus on the subject, it never misses.”
“The reliability of the Alpha 7 IV’s Eye-AF tracking give me a huge confidence boost during shooting knowing that all of my shots will be in focus and tack sharp.”
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“The reliability of the Alpha 7 IV’s Eye-AF tracking give me a huge confidence boost during shooting knowing that all of my shots will be in focus and tack sharp.”
“The Sony Alpha 7 IV is the first Sony camera that is finally designed by a company that understands what we as hybrid shooters want. For the past couple of years, Sony had made tweaks for their color science and they just get better and better; this is probably the best yet.”
“The Sony Alpha 7 IV is the first Sony camera that is finally designed by a company that understands what we as hybrid shooters want. For the past couple of years, Sony had made tweaks for their color science and they just get better and better; this is probably the best yet.”
“The Alpha 7 IV is the best hybrid camera which allows me to shoot high quality photos and has great video capabilities. I am a multitasker who juggles different kinds of projects, thus, this camera is perfect for me. It has the full-size HDMI port output 4k resolution with easy connectivity for any capture device.”
“I really do appreciate the improved Real-Time Eye AF. It helps me keep the targeted eye of my subject in focus so I can concentrate on the composition for the perfect end result.”
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“I really do appreciate the improved Real-Time Eye AF. It helps me keep the targeted eye of my subject in focus so I can concentrate on the composition for the perfect end result.”
“Everything is content! I needed a camera which enables capturing photos and shooting videos. The Alpha 7 IV does both very well, both inside and outside of the studio.
Being able to shoot in both 4K 60FPS and HD100FPS helps to capture amazing b-rolls. Additionally, the 5-axis optical imaging stabilization comes very handy when out shooting handheld.”
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“Everything is content! I needed a camera which enables capturing photos and shooting videos. The Alpha 7 IV does both very well, both inside and outside of the studio.
Being able to shoot in both 4K 60FPS and HD100FPS helps to capture amazing b-rolls. Additionally, the 5-axis optical imaging stabilization comes very handy when out shooting handheld.”
“The Real-time Eye AF for birds is so reliable with Alpha 7 IV. It ensures I get the shot even in a split of a second. The bird eyes are always sharp even when combining the Alpha 7 IV with FE 200-600mm F5.6-6.5 G OSS alongside a 2X teleconverter.
Despite being in dark situations in the rainforest, the Alpha 7 IV low light capability ensure I always get away with a clean shot. Dealing with f13 in dark situations is not a task for any ordinary camera, but the Alpha 7 IV delivers every time.”
“The Real-time Eye AF for birds is so reliable with Alpha 7 IV. It ensures I get the shot even in a split of a second. The bird eyes are always sharp even when combining the Alpha 7 IV with FE 200-600mm F5.6-6.5 G OSS alongside a 2X teleconverter.
Despite being in dark situations in the rainforest, the Alpha 7 IV low light capability ensure I always get away with a clean shot. Dealing with f13 in dark situations is not a task for any ordinary camera, but the Alpha 7 IV delivers every time.”
“As a photographer venturing into videography, the Alpha 7 IV gives me a full range of flexibility to capture both photos and videos.
For product and portrait photography, colour science is very important to me. I find the WB presets to be a strong base for my in-camera adjustments. The Still | Movie | S&Q dial is also a game changer when it comes to helping me switch between modes and create slow motion videos.”
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“As a photographer venturing into videography, the Alpha 7 IV gives me a full range of flexibility to capture both photos and videos.
For product and portrait photography, colour science is very important to me. I find the WB presets to be a strong base for my in-camera adjustments. The Still | Movie | S&Q dial is also a game changer when it comes to helping me switch between modes and create slow motion videos.”
“With the Alpha 7 IV, you’ll be getting the fastest, worry free and value for money hybrid camera. It has insane face detection focus system even in low light situations. With its outstanding auto focus, I am able to just focus on my composition, and just leave the rest to the camera.”
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“With the Alpha 7 IV, you’ll be getting the fastest, worry free and value for money hybrid camera. It has insane face detection focus system even in low light situations. With its outstanding auto focus, I am able to just focus on my composition, and just leave the rest to the camera.”
“The Alpha 7 IV enables me to easily transition between photo and video seamlessly. It is more than enough for any commercial shooter. I really appreciate the ability to record 10-bit 4:2:2 video. In my workflow, this gives me a lot of room for colour grading while the 33.0MP delivers superb image quality for my commercial photography.”
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“The Alpha 7 IV enables me to easily transition between photo and video seamlessly. It is more than enough for any commercial shooter. I really appreciate the ability to record 10-bit 4:2:2 video. In my workflow, this gives me a lot of room for colour grading while the 33.0MP delivers superb image quality for my commercial photography.”
“As a filmmaker/photographer, the ability to capture professional photos and videos on one camera is extremely important. I upgraded to the Alpha 7 IV because I needed a camera that ‘could do it all’ and the Alpha 7 IV has most definitely satisfied that need and more.
The ability to shoot in 4K 60P 10-bit 4:2:2 Interval Video is my most favourite feature. Being able to capture beatiful video while capturing high resolution pictures puts the fun back into my portrait photography sessions as well as my professional work.”
