Journey to Alpha
Choice of Creators
Discover the brilliance of Sony Alpha cameras, where every click is a step into a world of stunning clarity and vibrant colours. These mirrorless marvels boast full-frame sensors that capture life with a fidelity that has to be seen to be believed. With Sony, you’re not just taking pictures; you’re preserving moments with unparalleled sensor quality that ensures every detail is crisp and every colour pops.
Embrace the joy of photography and videography with Sony’s intuitive design and user-friendly features. Whether you’re a seasoned pro or just starting out, Sony Alpha cameras are your gateway to creativity.
Journey to Alpha Testimonials
Revel in the rave reviews from our community of passionate creators. See why they choose Sony for its superior full-frame sensor quality. Visit our testimonials and let their vivid stories inspire your next masterpiece!
As a photojournalist, the Alpha 1 has revolutionized my work. Its unrivaled 30fps shooting speed, combined with 50MP resolution and blackout-free viewfinder, ensure that I never miss a crucial moment.
I have the confidence to deliver razor-sharp images that truly capture the essence of every moment.
Vincent Thian
Photojournalist
With my Alpha 7R IV, I am able to capture stunning portraits with great detail thanks to its 61MP high-resolution sensors and advanced autofocus system.
I believe Sony will continue offer features in the Alpha line-up that will further enrich photos with unmatched clarity and depth.
Kimmun
Professional Fashion & Portrait Photographer
The Alpha 7 IV is an advanced hybrid mirrorless system that has greatly improved my workflow.
It’s rapid image processing and video capabilities increases my efficiency and uphold professional standards at every stage of the shooting process.
Vijendra
Professional Wedding Photographer & Videographer
The Alpha 7 IV is my go-to camera during demanding shoots in challenging environments.
Its ability to capture with greater speed and accuracy in both photo and video, truly improves my workflow. It allows me to take focus off my gear and focus my energy on the creative process.
Sam Goh
Commercial & Event Photographer & Videographer
I upgraded to the Alpha 7C II for its exceptional autofocus and exquisite color accuracy which collectively enhance my photography and videography experience.
My favorite feature is the AI-powered autofocus. It excels at capturing intricate details with precision, ensuring every shot is perfectly in focus.
Tammy Shuang
Portrait & Influencer Photographer
The lightweight and portable Sony Alpha 7CII suits my photography style perfectly.
It produces vibrant and high quality images, hence, providing flexibility in cropping without losing details. This is perfect for capturing spontaneous street moments while still delivering high performance.
Chot Touch
Street Photographer
Journey to Alpha
Buy & Win Contest
Purchase & register any Digital Imaging products and stand a chance to win a brand new FE 20-70mm F4 G Lens worth RM5,399!
Purchase period: 11 June 2024 to 31 July 2024
Registration period: 11 June 2024 to 14 August 2024
Journey to Alpha
Trade-in Promotion
Looking to upgrade your camera? Sony’s Alpha Trade-In makes it easier than ever with trade-in value up to RM1,600*
Get a great value for your old Sony Alpha camera and use it towards a brand new one!
Purchase period: 11 June 2024 to 31 July 2024
Registration period: 11 June 2024 to 14 August 2024
Find out more at your nearest Sony Store, Sony Centre or Sony authorized dealer.
