WELCOME TO ALPHA EXPERIENCE 2025
Join us for the Alpha Experience 2025 Event – A Celebration of Creativity, Innovation & Choice of Creators
Step into the world of visual storytelling at this year’s most anticipated imaging event. The Alpha Experience
2025 is your gateway to learning, creating, and connecting with passionate photographers, filmmakers, and
content creators from all walks of life.
Immerse yourself in inspiring talks and live demonstrations led by some of the biggest names in photography,
videography, and cinema. These industry legends will share their journeys, creative philosophies, and hands-on
techniques to elevate your craft—whether you’re just starting out or already a seasoned pro.
This is more than just an event—it’s a place to make your mark. Showcase your work, engage with fellow
creatives, and open doors to new opportunities and collaborations. Get exclusive access to Sony’s latest Alpha
gear, with live Touch & Try zones and in-depth sessions guided by Sony Alpha specialists and professionals.
DON’T MISS YOUR CHANCE TO BE PART OF THE ALPHA EXPERIENCE 2025 EVENT AND REGISTER
TODAY FOR FREE!
Stage Talks & Workshops
Touch & Try
Session
Complimentary
Door Gift
Lucky Draw
Contest
*Free Camera &
Lens Cleaning
Exclusive Sony
Alpha Voucher
You are required to register your product in My Sony Rewards to be entitled for
*FREE Camera & Lens Cleaning services
* Each customer(s) are entitled for one (1) body and one (1) lens ONLY for sensor cleaning daily
*Other Terms & Conditions Apply
ROAD TO ALPHA EXPERIENCE
PHOTO CONTEST
Unleash your creativity and enter the Sony Road to Alpha Experience Photo Contest for a chance to win exciting
prizes—including the SEL2450G lens worth RM5,699! Submit your best work captured on Sony Alpha gear and
stand out in categories like portrait, wedding or street. Contest is open to all skill levels!
10 finalists will be announced before the Alpha Experience 2025, and their winning photos will be proudly
showcased at the Alpha Experience event for all the audience. Gain recognition, inspire others, and stand a
chance to take home an exclusive prize!
HOW TO JOIN THE CONTEST?
LEARN FROM THE MASTERS
Our Sony Alpha Professionals—including photographers, videographers, and content creators—will be on-site to share their
personal journeys, creative techniques, and professional workflows.
ALPHA PROFESSIONALS AND ALPHA GURUS
ALPHA USERS
FREE 100pcs SureLab SL-D530® Printing by EPSON
50pcs printing daily*
SELF-SERVE CONVENIENCE FOR FAST AND EASY VIBRANT PRINTS
Give your prints the edge with Epson’s SureLab SL-D530. Designed with Micro Piezo™ printhead technology and Ultrachrome D6r-S inks, this ultra-versatile photo printer delivers premium colour accuracy and sharpness for accurate professional prints of every kind. With a lightweight and compact body, the SureLab SL-D530 allows double-sided printing, making it ideal for photo kiosks, self-photo studios and event printing.
IN COLLABORATION WITH
